Essential Marketing Tools for Small Businesses

Software can enhance the marketing efforts of any small or medium-sized business. There are many different offerings for this type of software on the market and, before you choose any particular one, it’s imperative that you determine whether or not the software fits into your marketing strategy. Businesses may have vastly different marketing strategies between one and the next and, in some cases, that means that even very good software could be next to useless for some businesses.

 

Below you’ll find some of the essential marketing tools for small businesses. These include tools for brand management, search engine optimization, and search engine marketing. As you take a look at this marketing software, make note of whether or not it seems to fit with what you need for your business.

 

Ahrefs

 

Ahrefs is a reference to the HTML code for making links and this is exactly what the software is designed to work with. This is SEO software that includes a large index of back links, analysis software and other tools that allow you to track your search engine optimization efforts. The database of live links is constantly updated, so you don’t have to worry about using dated material. For companies looking to increase the quality of their back links, this SEO software may suit them perfectly.

 

Rafflecopter

 

This is a web app that allows businesses to easily run sweepstakes and other types of contests to promote their businesses. It includes the code required to create embedded entry forms so you can place them right on your homepage. This is great, highly specialized, marketing software that businesses interested in running contest promotions will likely very much appreciate.

 

MailChimp

 

MailChimp is well known email marketing software that is already in use by a huge number of businesses. It makes it easy to send promotional email newsletters, but also allows you to track them, so you can see how successful they are. It complies with anti-spam requirements, making it easy for email list members to unsubscribe, so you don’t have to worry about offending anyone in that regard or running afoul of email service provider policies.

 

Monitor Backlinks

 

This software is an SEO tool that allows you to keep an eye on your backlinks and to make sure they’re valid. If one is broken or removed, the program will notify you so you can change it. It’s already in widespread use by advertisers and publishers, so it’s got a good reputation and can be a valuable SEO addition for small and medium sized businesses.

 

Salesforce Exact Target Marketing Cloud

 

This is a highly scaleable tool that’s an excellent marketing software option for any size of business. It is designed to make it easy to market any product over multiple channels and to monitor results. Search engine marketing, email marketing and other types of marketing can easily be done through this software, making it one of the best values for small and medium sized businesses that need a robust solution.

 

Checking Reviews

 

Make sure you check the reviews on any software that you’re interested in purchasing, and not just from customers. Look for expert reviews, as well, as they tend to be a bit more objective. The above-named software solutions are valuable at Cloudswave, which uses a scoring system that aggregates reviews from many different experts into one overall number that gives a good idea of how well the software performs. Several of these are already well-known and widely used, so they can be purchased on reputation alone and have a great support and update history to back them up.